TikTok has taken down more than 3.6 million videos in Nigeria between January and March 2025 due to violations of its Community Guidelines, marking a 50 percent increase compared to the previous quarter.
This was revealed in TikTok’s Q1 2025 Community Guidelines Enforcement Report, which detailed the platform’s efforts to maintain a safe, respectful, and trustworthy digital environment.
The report indicated that 98.4 percent of the videos were detected proactively—before any user flagged them—while 92.1 percent were removed within 24 hours of being posted.
According to TikTok, these takedowns represented a small portion of the overall content shared by Nigerian users. The platform emphasized that the majority of videos remain “positive, educational, and entertaining.”
In addition to video removals, the report disclosed that TikTok removed 129 accounts in West Africa connected to covert influence operations in March 2025.
The platform also ramped up enforcement on LIVE broadcasts. In Q1 2025, 42,196 LIVE rooms were banned, and 48,156 livestreams were interrupted in Nigeria for violating its policies.
“LIVE content enforcement remains a priority as we continue to protect the integrity of real-time interactions on the platform,” the report stated.
Globally, TikTok deleted over 211 million videos during the same period, an increase from 153 million in the previous quarter. Of those, 184 million were removed using automated systems, with a global proactive detection rate of 99 percent.
Despite the scale of removals, TikTok said that harmful content made up less than one percent of all uploads, underscoring its dedication to online safety.
In June, TikTok Africa hosted the ‘My Kind of TikTok Digital Well-being Summit’, gathering stakeholders across Sub-Saharan Africa—including experts, NGOs, creators, media, and industry leaders—to explore ways to enhance digital safety on and beyond the platform.
As part of its new safety initiatives, the platform introduced an in-app helpline for Nigeria, in partnership with Cece Yara, a child-focused non-profit organisation. The helpline will provide expert support for young users facing issues such as suicide, self-harm, hate, and harassment.
The social media platform also appointed Dr. Olawale Ogunlana, popularly known as Doctor Wales, as Nigeria’s Digital Well-being Ambassador, joining a network of health professionals within the WHO Fides Network.
Alongside these measures, the platform continues to urge users to report harmful content and take part in its #SaferTogether campaign, which promotes a safe and respectful online community.
