MTN, Nigeria’s largest telecom operator, has issued a public apology to its customers following widespread complaints about a sudden 200% increase in the price of its popular 15GB data package.
The price increase, which requires internet subscribers to pay N6,000 for a 15GB weekly data plan, a 200% increase from the previous N2,000, surprised many customers and sparked fury on social media on Wednesday.
In a message posted on social media on Thursday, MTN acknowledged its customers’ unhappiness in an informal, conversational tone and sought to address the rising anger among users who had become accustomed to the previously given low prices.
The message read, “To our 15G digital bundle lovers. You are vexed. We know. We know how upsetting it must have been to suddenly wake up to a 200% increase on your favorite digital bundle.
“We could share several reasons and provide explanations, but omo, all that one is a story. We don’t cast. We get it and admit it. Let’s just say it was a mistake.”
MTN extended its apologies by imploring consumers not to be unhappy, adding, “In this love season, don’t stay furious with us. Kindly forgive and forget. You are important to us, and we will never stop showing you that. Let us continue our relationship.
“Thank you for your understanding.”
For the time being, only MTN has raised its tariffs, but Airtel and Globacom are anticipated to follow suit after the Nigerian Communications Commission approved a 50% tariff increase in January.
However, the Nigeria Labour Congress (NLC) has slammed telecommunications companies’ execution of a 50% pricing hike, seeking an immediate reversal.
