Former US President Donald Trump has launched a new line of luxury perfumes, dubbed ‘Victory 45–47’, in a bold expansion of his branded merchandise empire.
Announcing the release on his Truth Social platform, Trump who refers to himself as both the 45th and 47th President of the United States said the fragrance line represents “Winning, Strength, and Success”, and is available for both men and women.
“Trump Fragrances are here,” he wrote. “They’re called ‘Victory 45–47’ because they’re all about Winning, Strength, and Success… Enjoy, have fun, and keep winning.”
The perfumes are retailing at $249 (£196) per bottle and come in an eye-catching gold casing, topped with a miniature statue of Trump himself. Buyers can get up to $150 in discounts when purchasing multiple bottles.
Scents of Power and Confidence
According to the official website, the men’s version offers a mix of “rich, masculine notes with a refined, lasting finish”—targeting those who lead with “strength, confidence, and purpose.” The women’s scent, meanwhile, aims to capture “confidence, beauty, and unstoppable determination.”
The release follows previous limited-edition perfumes such as ‘Victory 45’ and ‘Fight, Fight, Fight’, which reportedly sold out shortly after their debut last December.
Political Flair, Commercial Roots
While the branding heavily features Trump’s persona, a disclaimer on the website clarifies that he is not directly involved in the design, manufacturing, or sale of the perfumes. The line is instead produced under a branding licence agreement.
The vendor also notes that the product “has nothing to do with any political campaign”, despite its patriotic and presidential theme.
Trump’s fragrance launch adds to his growing list of commercial ventures, which now include sneakers, watches, and a cryptocurrency called $TRUMP.
