FIFA has announced that ticket prices for the 2026 World Cup will range from $60 to nearly $6,730, with dynamic pricing in effect for the first sales phase.
The tournament, set to take place in the United States, Canada, and Mexico, will open its first ticketing opportunity through the Visa Presale Draw beginning September 10 at 11:00 ET (1500 CET) and running until September 19.
According to FIFA, prices for group-stage matches will start at $60, while tickets for later rounds, including the final, will reach as high as $6,730. “We have approximately 1 million tickets available for the first Visa presale draw phase,” FIFA’s Director of Ticketing and Hospitality, Falk Eller, told reporters.
He explained that prices would be subject to market demand, describing the approach as dynamic pricing or surge pricing, a system already common in industries like air travel and hotels.
The method has, however, sparked criticism in the past, notably from fans of the British band Oasis, who experienced price hikes under a similar scheme during their reunion tour ticket sales.
The Visa presale will be followed by additional sales phases later in the year. Qualifying Visa cardholders can enter the presale draw via their FIFA accounts during the entry window.
Selected applicants will receive time slots to purchase tickets, but FIFA cautioned that “a successful draw entry did not guarantee ticket availability.”
FIFA also confirmed plans for an official resale platform later this year. Eller said prices on this platform would not be capped, stressing that it was designed to compete with unofficial resale markets and ensure a safer environment.
In Mexico, FIFA has partnered with PROFECO to create a resale system aligned with local laws, which will allow tickets to be resold strictly at face value.
