Elon Musk announced on Sunday plans to replace Twitter’s logo, writing, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
The social networking platform’s billionaire owner added in a message on the site at 12:06 a.m. ET (0406 GMT): “If a good enough X logo is posted tonight, we’ll make it go live worldwide tomorrow.”
Musk shared a graphic of a blinking “X,” and later in a Twitter Spaces audio discussion, when asked if the bird logo will change, he said “Yes,” adding that “it should have been done a long time ago.”
Under Musk’s tumultuous tenure since he bought Twitter in October, the company has changed its business name to X Corp., reflecting the billionaire’s vision to create a “super app” like China’s WeChat.
The company did not immediately respond to a request for comment.
Twitter’s website says its logo, depicting a blue bird, is “our most recognisable asset”. “That’s why we’re so protective of it,” it added.
The bird app was temporarily replaced in April by Dogecoin’s Shiba Inu dog, helping drive a surge in the meme coin’s market value.
The company came under widespread criticism from users and marketing professionals when Musk announced early this month that the bird app would limit how many tweets per day various accounts could read.
The daily limits helped in the growth of Meta-owned rival service Threads, which crossed 100 million sign-ups within five days of launch.
Twitter’s most recent complication was a lawsuit filed on Tuesday claiming the firm owes at least $500 million in severance pay to former employees. Since Musk acquired it, the company has laid off more than half its workforce to cut costs.
