Odumodublvck, the Nigerian rapper, has come through with his debut album ‘Industry Machine’.
The extensive 23-track body of work was unveiled in the early hours of Monday, marking a significant moment in the artiste’s career.
For the project, Odumodublvck curated an impressive lineup of collaborations, tapping into the talents of Afrobeats superstars Wizkid and Davido, legendary Afrobeat musician Seun Kuti, dancehall ace Patoranking, and UK grime heavyweight Stormzy.
The album also features a cadre of top-tier Nigerian artistes, including Zlatan, Reminisce, Skepta, Phyno, as well as the soulful sounds of Chike and producer Ayo Maff.
The tracklist for ‘Industry Machine’ showcases Odumodublvck’s distinctive style, with songs such as the title track ‘Industry Machine,’ ‘Unaware,’ ‘Baby Reindeer,’ ‘Banza Boy,’ ‘Grooving,’ and ‘Big Time.’
Other notable tracks include ‘Vinicius,’ ‘Tifanny,’ ‘Adenuga,’ ‘Maradona,’ ‘Pay Me,’ and ‘Layi Wasabi,’ ‘Too Spoilt,’ ‘Baggio,’ ‘My Angel,’ ‘If You Like Gym,’ ‘Do Yanga,’ ‘Bombastic Element,’ ‘Ghetto Man Yutte,’ ‘2 People,’ ‘Ejor,’ and ‘Halleluyah.’
In a recent interview with ABC News, Odumodublvck revealed that his upbringing in the FCT, Abuja, was instrumental in shaping his unique rap style.
The 31-year-old hitmaker expressed a grand ambition for his music: to achieve the same global recognition as Afrobeats.
“It was a matter of blending culture. I wanted rap to be like pop music. I want it to be like Afrobeats in Nigeria. I want it to be so global,” he said.
The album’s rollout included the recent release of ‘Candy Music’ as a precursor track.
Born Tochukwu Ojogwu, Odumodublvck is known for his unique stage performance and genre-mix style. In 2022, he signed a record deal with NATIVE Records, in partnership with Def Jam Recordings.
In the same year, he put out his first single titled ‘Picanto’ featuring ECko Miles and Zlatan.
The rapper also released ‘Declan Rice’ – a chart-topping single named after the English footballer. He has earned a plethora of nominations and awards for his craft.
