Indiana lawyer Mark S Zuckerberg is suing Meta after years of being mistaken for its billionaire boss.
The bankruptcy attorney who shares his full name with Meta’s chief executive, Mark Elliot Zuckerberg claims the company repeatedly blocked his Facebook adverts, crippling his law practice.
Between 2022 and 2025, Zuckerberg says he spent over $11,000 on ads that were often taken down for allegedly “impersonating a celebrity” or using an “inauthentic name.”
“My personal Facebook account has been disabled five times and my business account four times,” he wrote on his website titled Things that have happened to me because my name is Mark S Zuckerberg (I give it Zero likes).
The lawyer says the ordeal has cost him thousands and created a string of bizarre encounters: from once being mistakenly sued by the state of Washington, to being mobbed at a Las Vegas event when people thought Meta’s billionaire founder had arrived.
Despite sending government ID and repeated appeals, Indiana lawyer’s accounts were regularly deactivated. Frustrated, he compared the situation to “paying for a billboard on the highway and then they cover it with a blanket.”
Meta has since reinstated his account, admitting it was disabled in error, and promised to “prevent a recurrence.” But the damage, Zuckerberg says, is already done.
The case is now before Marion Superior Court in Indiana.
