DDB Lagos emerged the biggest winner at the 2018 Lagos Advertising and Ideas Festival (LAIF) awards, which held on Sunday at the Landmark Event Centre in Lagos.
The event, which had as its theme: “Future Forward”, is organized annually by the Association of Advertising Agencies of Nigeria (AAAN) as a platform for the recognition of creativity and innovation in the industry.
The awards had eight categories: Outdoor/Poster, Press, Digital and Mobile, Radio, Television, LAIF Campaign, Special Category and LAIF Grand Prix.
DDB claimed six gold, four silver and nine bronze medals. The agency was also awarded the Grand Prix award for winning the highest number of gold medals.
In terms of actual number of medals won, Insight Publicis won the highest with 24 medals- five gold, 10 silver and nine bronze medals.
Other big winners on the night included X3M Ideas with five gold, seven silver and eight bronze medals; SO&U with four gold, 11 silver and eight bronze medals; Culture with three gold and two bronze medals; Noah’s Ark with one gold, eight silver and 11 bronze medals; Up In The Sky with one gold, five silver and four bronze medals; Etu Odi with one gold, two silver and two bronze medals; and BBDO with one gold, one silver and three bronze medals.
TBWA got four silver and three bronze medals; 7even Interactive won three silver and four bronze medals; 141 Worldwide garnered two silver and three bronze medals; Leo Burnett claimed two silver and one bronze medal; while DIJO and LTC Advertising got one silver and one bronze medal respectively.
Also rewarded were IMS, who got one silver; and Caritas and Stream Media who won one bronze each.
Ikechi Odigbo, AAAN President, described the LAIF Awards an important event in the advertising industry because they promote professionalism.
“LAIF is committed to promoting professionalism and creative excellence within the brand industry. It reflects one of the ways we reward the great work we do all through the year. LAIF gives us an opportunity to give ourselves a pat on the back.”
READ: Ibrahim Murtala shakes Buhari, APC by joining PDP
Michael Zylstra, the chief juror, said some of the works assessed were of topmost quality and reflected the Nigerian environment.
“If I have to, by way of explanation, explain the works that caught our attention and would be awarded tonight was the work that really resonated from a Nigerian perspective and had local insight. It was executed in a way that couldn’t be done in any other country,” he said.
Zylstra, who is the Chief Strategy Officer of South Africa’s Dentsu Aegis Network, said creative Nigerian works will soon gain recognition at international advertising awards if the current level of quality is sustained.
He also thanked his fellow jurors for the professionalism exhibited while assessing the entries.
![Rev. Fr. Anthony Odiong, a US-based Nigerian Louisiana Catholic priest, was arrested in Florida on Tuesday for possessing child pornography, according to law authorities. The suspect is reportedly accused of many other cases of sexual assault. The Waco, Texas, Police Department announced in a Facebook post on Tuesday that officers detained Father Anthony Odiong in Ave Maria, Florida, with assistance from the United States Marshals Service. Waco police announced in March that they had received "credible information" about a sexual assault allegedly committed by Odiong in Texas in 2012. “During the subsequent investigation, a case of possession of child pornography was uncovered,” the police said. The priest was apprehended in Florida by the Caribbean Regional Fugitive Task Force. The Waco Police Department said that he will be extradited to Texas. Odiong had previously served in the Archdiocese of New Orleans before being removed as priest in December of last year due to controversy over homilies in which he claimed, among other things, that the Catholic Church was being taken over by "the gays." At the time, the priest was also accused of abusive behaviour; a Louisiana lady claimed in U.S. bankruptcy court that Odiong had committed both financial and sexual abuse against her. Prior to joining the New Orleans Archdiocese, Odiong served in at least two Texas parishes. On Tuesday, Waco police stated that during their sexual assault investigation, "the presence of other survivors was revealed." “Multiple women have come forward to tell similar experiences as the sexual assault survivor who reported the initial allegation,” the police department said. “Survivors’ experiences ranged from sexual assault and indecent assault, more commonly recognised as groping, and financial abuse, with some survivors experiencing every element of Anthony Odiong’s manipulation.” The police said they “believe there may be more survivors, and we wish to speak with anyone who [has] had similar encounters” with the priest. The Archdiocese of New Orleans issued a brief news release on Tuesday noting Odiong's arrest in Florida. The archdiocese “encourages anyone with any information to contact law enforcement,” the release said.](https://chronicle.ng/wp-content/uploads/2024/08/ezgif-6-4730550ede-450x300.jpg "Is Anthony Odiong still a priest after life in prison sentence over rape?")