Portuguese football icon Cristiano Ronaldo has stepped into television production with a new football drama series called Day 1s, broadening his horizons beyond the game.
On Wednesday, the Al-Nassr striker announced that production on the series had started, sharing the update with his followers on Instagram.
“Exciting news! Filming on my first TV show, Day 1s, has just begun. More to come!” he wrote.
The series is being developed by UR Marv Studios, a production company Ronaldo founded alongside British filmmaker Matthew Vaughn in 2025.
Reports indicate that the scripted drama delves into the business side of British football, centering on the dealings of a powerful football agent, Stanley Dalton, portrayed by British actor Damian Lewis.
Lewis is recognized for his roles in TV series including Homeland and Billions.
Ronaldo serves as an executive producer and is also set to make his scripted acting debut by playing himself in the series.
Former Arsenal and France striker Thierry Henry and British rapper Dave are also connected to the production.
Dave, whose real name is David Orobosa Omoregie, previously appeared in the British crime drama Top Boy.
The project stems from an idea conceived by football agent Darren Dein, whose clients have included Henry.
While the series’ release date and broadcast platform remain unannounced, images shared by Ronaldo and others involved in the production give glimpses of its football backdrop, including scenes shot in a dressing room at Brentford’s stadium.
Deadline reports that Vaughn, director of the Kingsman film franchise, is also working with Ronaldo on a separate film project called Stuntnuts, which is expected to star Chris Hemsworth and Matt Damon.
Ronaldo’s foray into television adds to his business ventures outside football, which span fashion, hospitality, and media.
The former Portugal captain continues to play for the Saudi Arabian club Al-Nassr.
