What does it take to start—and, more importantly, sustain—a new fashion brand? This is a question that is pertinent on the mind of fashion entrepreneurs and in a wider sense, a question that people in every kind of business tend to ruminate over.
Giles Deacon had to contemplate this question when he launched his eponymous fashion line in 2004. Deacon didn’t always want to be a fashion designer.
The British designer grew up hoping to be a marine biologist.
But once he discovered his passion for illustration, he attended Central St. Martens, a public tertiary art school in London, England.
Ever since his groundbreaking debut in 2004, the British designer has fine-tuned his vision of challenging the traditional ideas of women’s wear.
He spent time at the Louis Vuitton, Bottega Veneta, and Gucci studios, among others, and he’s honed his knack for mixing superior craftsmanship with whimsical irreverence.
One of the hottest tickets on London runways, Giles dabbles with unlikely proportion and padding, wild prints, and pop-culture references.
He has dressed popular celebrities such as Angelina Jolie, Thandie Newton, Kate Moss, Sarah Jessica Parker, and Solange Knowles, amongst several others.
This brings us back to the question, “What does it take to start—and, more importantly, sustain—a new fashion brand?” Giles Deacon would be at the GTBank Fashion Weekend on the 11th and 12th of November 2017, to give a Masterclass filled with insights and enlightening answers on this question, drawing from his experiences, challenges, and success in the fashion industry.